Q$\mathrm{.}1$ ITC is a well$-$known consumer goods company of the country. ITC$$s range of bathing soaps include Superia, Savlon, Vivel and Fiama. The different versions available under each category are given below.

Supereia is promoted as the soap for popular market. It has the following variants which are available at around Rs$.30$ for a $100$ gm Bar in the market.

$1.$ Gangajal Silk Lemon and Mint oil

$2.$ Gangajal Silk Saffron and Milk Cream

$3.$ Gangajal Lemon and Mint Oil

$4.$ Gangajal Neem and coconut oil

$5.$ Gangajal Rose and Walnut oil

$6.$ Gangajal Sandal and Almond Oil

Savlon is marketed with the proposition of $$Tough on germs. Gentle on Skin.$$ Savlon has the following variants. The promise associated with each variant is mentioned along side.

$1.$ Savlon Glycerine Soap : Germ protection with gentle moisturising

$2.$ Savlon Aloe Vera: Germ protection with natural moisturiser

$3.$ Savlon Double Strength: Germ protection with active silver

Savlon is promoted with a sentimental TV commercial featuring young, aspiring sportspersons with the tagline $$Bharosa Maa ka$.($As trustworthy as a mother$).$

Vivel comes in seven variants. They are cool mint, mixed fruit, Green Tea, Aloe Vera, Lotus oil, Glycerine$+$Almond and neem$+$turmeric. The brand is promoted with a young woman who is able to successfully fight the dust and grime of the day. The tagline of the brand is $$Ab Samjhauta Nahin$($No more compromises$).$

Fiama is promoted as a foamy, fresh, fun gel bar $($not a soap apparently, though most customer would see it as one$).$ It is described as the gel bar whose skin conditioners work magic to give you soft, moisturised skin. Its exotic natural ingredients and refreshing long lasting fragrance will uplift your mood and make your day brighter. The different versions available within Fiama include Lemongrass$+$Jojoba, Frangipani and Almond Cream, Peach and Avocado, Black Currant and Bearberry, Patchoulli and Macademia. There is Fiama Gel Bar targeted at Men also. Fiama is promoted as the brand $$which lifts every one$$s moods with nature$$s goodness.$($Sabka mood lift kare with nature$$s goodness.$)$

a$.$ Prepare a table outlining the elements of marketing mix $($Product$,$ price, promotion$)$ employed by the company for each range of products i$.$e$.$ Superia, Savlon, Vivel and Fiama.

b$.$ Which customer segments are being targeted by each brand? What is the POD $($point of difference$)$ the company has created for each brand?

c$.$ Comment on the relevance of the points of difference with respect to the corresponding customer segments