Question: Q. 1 Using a B2B service, discuss how you would use both macro- and micro-level bases of market segmentation to divide the market into the

Q. 1 Using a B2B service, discuss how you would use both macro- and micro-level bases of market segmentation to divide the market into the most effective and productive units. Be quite specific. Make the necessary assumptions.

Q. 2 Using the same B2B service in Question 1, discuss how the out supplier can become the in supplier. Include details.

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