Question: Using a B2B service, discuss how you would use both macro- and micro-level bases of market segmentation to divide the market into the most effective

Using a B2B service, discuss how you would use both macro-

Using a B2B service, discuss how you would use both macro- and micro-level bases of market segmentation to divide the market into the most effective and productive units. Be quite specific. Make the necessary assumptions. (Part A) Using the same B2B service in Part A, discuss how the 'out' supplier can become the 'in' supplier. Include details. (Part B)

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