Question: Q 1 . Who do you think is ultimately responsible for food allergens and accuracy in a case like this? The supplier? The manufacturer? The

Q 1. Who do you think is ultimately responsible for food allergens and accuracy in a case like this? The supplier? The manufacturer? The retailer?
Q 2. How do you think these events will affect loyal Daiya customers versus switchers when they buy non-dairy frozen desserts in the future, and how long will the effects last?
Q 3. If you owned a grocery store and Daiya was one of your most popular non-dairy frozen brands, what would you do if something like this happened?
Case Source: Applied Marketing, Canadian Edition
Rochelle Grayson, Daniel Padgett, Andrew Loos
Q 1. Who do you think is ultimately responsible for food

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