Q$1)$ Why do retailers care more than ever about online product reviews?

Q$2)($a$)$ Why are negative reviews important for retailers? $($b$)$ What should retailers do with negative reviews that are fair? What should they do if negative reviews are unfair?

$($a$)$

$($b$)$

Q$3)($a$)$ How are incentivized reviews and fake reviews different? $($b$)$ What are the policies at Amazon and Facebook on these types of reviews?

$($a$)$

$($b$)$

Q$4)$ Based on the first assigned article, what is the most influential average rating range on a $5-$point scale in terms of purchase likelihood? Why do you think that is the case?

Q$5)$ The last assigned article describes seven cases regarding how consumers use online reviews. Which two $(2)$ cases are the most relevant to you or make the most sense to you? Provide your rationale for each case.

$($a$)$ Case $1$:

$($b$)$ Case $2$: