Q$24.$ Which statement reflects the key elements in developing a marketing strategy for L$.$ M$.$ Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

$$ Subscribe to all the major trade journals to determine the offerings of competitors

$$ Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces

$$ Communicate with contractors using direct mail about the various walking surfaces Schofield can create for riding and walking paths.

$$ Design a sample ad and test it using visitors at a trade show

Conduct a focus group to decide on which surface to use for a theme park in Brazil