Which statement reflects the key elements in developing a marketing strategy for Douglass Concrete, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

Multiple Choice

$$ Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.

$$ Subscribe to all the major trade journals to determine the offerings of competitors.

$$ Communicate with contractors using direct mail about the various walking surfaces Douglass can create for riding and walking paths.

$$ Design a sample ad and test it using visitors at a trade show.

$$ Conduct a focus group to decide on which surface to use for a theme park in Brazil.