Q$\mathrm{.}2.($a$)$ Identify and explain $5$ criteria an average consumer is likely to consider when

selecting and purchasing from an automotive. Use research to support your answer. $(30$

points$)$

$($b$)$ Assign a rating to Ford Motor Company on each of these criteria $($Excellent$,$ Good,

Fair, Poor$)$ and briefly explain your rationale for the assigned rating.