1. Explain the following criteria used to identify MNCs: (a) size, (b) structure, (c) performance, (d) behavior
2. Distinguish among: (a) ethnocentricity, (b) polycentricity, and (c) geocentricity
3. What are the benefits of international marketing?

 

Answer rating: 100% (QA)

Criteria used to identify MNCs a Size MNCs are typically large corporations that operate in multiple countries have substantial assets and employ a significant number of people Size is a criterion use... View the full answer