Q$3(14$ pts$)$:

Charts above. Note: UVC $=$ unit variable cost. The horizontal axis represents customer segments of varying sizes. The maximum perceived values are shown below.

A$)$ Why is $$10$ the optimal price to maximize total contribution if a single price point is used? Show through calculations $(5$ pts$).$ Hint: calculate the total contribution at each of the five prices and then compare.

B$)$ Show through calculations how you get $$3800$ as the total contribution in the $2$nd scenario $(4$ pts$).$

C$)$ Suppose I use a different $2-$prices structure, i$.$e$.,$ I advertise $$15$ to the first two segments and $$10$ to the other three segments. What is the total amount of contribution that I can earn? Show calculations.$(5$ pts$)$