Question: Q . 3 - 1 8 Although Ken Brown ( discussed in Problem 3 - 1 7 ) is the principal owner of Brown Oil,

. 3 - 18

Although Ken Brown

(

discussed in Problem

3 - 17)

is the principal owner of Brown Oil, his brother Bob is credited with making the company a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry. Given the information from Problem

3 - 17,

it is likely that Bob will arrive at a different decision. What decision criterion should Bob use, and what alternative will he select?

Q.3-18 Although Ken Brown (discussed in Problem 3-17) is the principal

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