Question: Q 5 ) Product development is considered to be a less complex strategy to implement in comparison to the diversification strategy because: a ) Diversification
Q Product development is considered to be a less complex strategy to implement in comparison to the diversification strategy because:
a Diversification inherently allows for the strategic divestiture of underperforming assets and unbundling of less profitable products
b Diversification strategies must develop new manufacturing and production competencies but product development strategies do not require these new competencies
c Diversification strategies have additional vertical integration competencies that must be learned in order to be properly implemented
d Diversification is inherently the simplest of all the intensive strategies because creating new products for new markets allows managers full control in designing new processes
e Diversification strategies requires additional marketing, sales, andor distribution competencies to be learned in addition to learning new production and delivery competencies
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