Q : Choose the correct answer :

A $-$ The value chain model can be used to analyse:

$1-$ The external environment

$2-$ The internal environment

$3-$ The internal and external environments

B $-$ In the value chain model, 'operations' is a:

$1-$ Primary activity

$2-$ Secondary activity

$3-$ Support activity

C $-$In the value chain model, 'marketing and sales' is a:

$1-$ Primary activity

$2-$ Secondary activity

$3-$ Support activity

D$-$ In the value chain model, which activity covers 'the purchase of the inputs to the value chain'?

$1-$ Inbound logistics

$2-$ Operations

$3-$ Procurement

E$-$ Which of the following tools can be used to analyse the external marketing environment?

$1-$ The value chain

$2-$ PESTEL

$3-$ C$2$C

F$-$ In the PESTEL model, the two $\text{'}$Es$\text{'}$ are:

$1-$ Effort and expenditure

$2-$Economy and efficiency

$3-$ Economic and environmental

G$-$ In the PESTEL model, under which heading is taxation normally considered?

$1-$ Political

$2-$Economic

$3-$ Legal

H$-$ Marketing research data that already exists, and was collected for a purpose other than the current research process is known as:

$1-$ Primary research data

$2-$ Secondary research data

$3-$ Company research data