Question: Q. Explain each point separately with valid examples where required. Customer Relationship Management CRM as a Business Strategy Elements of CRM CRM Processes and Systems

Q. Explain each point separately with valid examples where required.

Customer Relationship Management

  1. CRM as a Business Strategy
  2. Elements of CRM
  3. CRM Processes and Systems
  4. Goals of CRM
  5. CRM Technology and Automation
  6. Outsourced Services
  7. Customer Responsiveness
  8. Customer-Supplier Relationship
  9. Interactions and Reciprocity
  10. Operational Excellence
  11. Product Leadership
  12. Customer Intimacy
  13. Relationship Oriented Culture
  14. Organization of Data Management
  15. Multichannel Communication Power
  16. CRM and ERP
  17. Operational CRM
  18. Analytical CRM
  19. Individual Value Proposition and Loyalty Programs
  20. CRM Success Factors

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