Question: Q. How absurd is the idea that we should design products at 100% performance and only at 10% of costs? Is this possible? Have companies

Q. How absurd is the idea that we should design products at 100% performance and only at 10% of costs? Is this possible? Have companies been able to deliver/achieve this goal?

Case Study: ENGINEERING REVERSE INNOVATIONS (July-August 2015 Harvard Business Review)

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