Question: Q- if Tim Hortons wants to launch an updated version of a donut in the Canadian market what will be their IMC objectives? refer below

Q- if Tim Hortons wants to launch an updated version of a donut in the Canadian market what will be their IMC objectives?

refer below pointer to answer the question above and in brief

What will the marketing communications program accomplish? (i.e. the role the program will play in the marketing effort.) IMC objectives involve the desired audience response which results from the process of consumer decision-making. What do you plan to change/enhance? What do you want them to think, feel and do as a result of your campaign?

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