Question: q , involves setting the highest initial price that customers really desiring the product are willing to pay when introducing a new product or 'layer

q,

involves setting the highest initial price that customers really desiring the product are willing to pay when introducing a new product or 'layer by layer pricing".

Prestige pricing

Penetration pricing

Target pricing

Skimming pricing

q, involves setting the highest initial price that customers really desiring

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