Answer these multiple choice question: (much explanation not needed, just need topic headings and multiple choice answers):

1. This pricing strategy used by companies when they know that consumers must buy a given product because they are at a certain even or location or they need a perticular product because no substitutes will work: a. leader pricing b. prestige pricing c. captive pricing d. product mix pricing

2. The type of salesperson's primary function is to find prospects, or potential customers. a. account manager b. trade salesperson c. missionary salesperson d. prospector

3. which element of the promotion mix is the most expensive for organizations to use? a. public relations b. sales promotions c. personal selling d. advertising

4. The sales cycle starts with: a. leads b. suspects c. prospects d. customers

5. Which of the following is not a myth of social media marketing? a. Social media is just for the young b. Social media allows you to target a specific audience c. Social media is free d. Social media is a fed

6. The introductory pricing strategy involves setting a high initial price for a product. a. Penetration price strategy b. Everyday low price strategy c. luxury price strategy d. skimming price strategy

7. The tools used to persuasively communicate customer value and build customer relationships: a. marketing mix b. advertising mix c. promotion mix d. distribution mix

8. Which of the following sales metrics would be of interest to a sales manager? a. All of these metrics would be of interest to the sales manager. b. total sales c. customer satisfaction d. total costs

9. This occurs when competitors get together and agree to charge the same prices: a. fixed costs b. price skimming c. penetration pricing d. price fixing

10. The type of conflict can occur when different people have different expectations for the salesperson: a. channel conflict b. role conflict c. push vs pull conflict d. interpersonal conflict

11. The type of salesperson is someone who calls on retailers and helps display, advertise and sell pro a. trade salesperson b. missionary salesperson c. prospector d. account manager

12. The type promotional tool is one of the fastest-growing types of sponsorships, It occurs when a company cure event raising money for cancer research: a, product placement b. non-profit marketing c. cause related marketing d. sales promotions