Question: q , involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's

q,

involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs.

Sales orientation

Value chain management

Value propositioning

Customer relationship management

(

CRM

.

Differential benefit development

q, involves systematically tracking consumers' preferences and behaviors over time in

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