Question: q , involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales

q,

involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force.

Human resource management

Integrated marketing communications management

Sales management

Marketing management

Sales administration

q, involves the planning, direction, and control of personal selling activities,

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