Question: q , is conducted to identify priority audiences' unique information needs, cultural characteristics, communication preferences and competencies, and any social / environmental factors that can

q,

is conducted to identify priority audiences' unique information needs, cultural characteristics, communication preferences and competencies, and any social

/

environmental factors that can either support or inhibit campaign implementation and success.

q,

Audience analysis

Priority analysis

Market analysis

Audience segmentation

Priority segmentation

q, is conducted to identify priority audiences' unique information needs, cultural

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