Question: q , refers to a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or

q,

refers to a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

Brand engagement

Marketing research

Integrated marketing communications

Market research

Customerization

q, refers to a planning process designed to assure that all

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