$q,$ refers to the process by which the receiver interprets the sender$\text{'}$s message.

Decoding

Feedback

Precoding

Tracking

Encoding

$16$

$5$ points

The cost of communicating directly with a potential customer is low compared with other forms of promotion.

false

true

$17$

$5$ points

Marketing communications managers usually state their media objectives in terms of which represents reach multiplied by frequency.

IMC

CTR

ROMI

CRM

GRP

$18$

$5$ points

Reaching the right audience with marketing communications is becoming more difficult because

consumers are bored.

the media environment has become more complicated.

personal selling is becoming less expensive, making it more competitive with advertising.

the AIDA model no longer represents how marketing communication works.

government regulations are constraining free speech.