Question: Q1. a) How do our senses affect which products we like and which ones we dont like? b) How can products be made more sensorially

Q1. a) How do our senses affect which products we like and which ones we dont like?

b) How can products be made more sensorially engaging?

c) What are some successful examples of sensory marketing in Pakistan?

d) What should managers consider when devising their sensory marketing strategies for their product/service offers?

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