Question: Q1. Answer this question based on the following information. The Pullman Hotel has 300 rooms. The average transient rate in April is $145. The variable
Q1. Answer this question based on the following information.
The Pullman Hotel has 300 rooms. The average transient rate in April is $145.
The variable room cost is $15 (per room).
The Pullman Hotel is also paying a royalty fee of 4% and a marketing fee of 3% of room revenue.
The business student alumni association at WSU plans a reunion.
The group requests single rooms for $70 per room night, meals (breakfast $10, lunch $24, dinner $32), and other services for a 3-day (2 night) event from April 10 to April 12.
The following is the groups request:
| Date | Rooms | Breakfast | Lunch | Dinner | Meeting room |
| April 10 | 85 | 85 | 0 | 85 | ----- |
| April 11 | 80 | 80 | 0 | 0 | $400 |
| April 12 | 75 | 75 | 50 | 0 | $400 |
| Total | 240 | 240 | 50 | 85 | $800 |
The forecasted occupancy of the hotel for the days in question is as follows:
| April 10 | April 11 | April 12 |
| 255 | 265 | 210 |
This means that the hotel will have to displace some of the forecasted transient demand.
The hotels capture rate (% of transient guests purchasing a meal) and other relevant data per meal period for transient guests in April are as follows:
| Meal | Price | Food cost % | Transient capture % |
| Breakfast | $12 | 30% | 70% |
| Lunch | $28 | 34% | 20% |
| Dinner | $40 | 32% | 40% |
The group meals have the same food costs per item as the transients but are sold at discounted price:
| Meal | Price | Food cost |
| Breakfast | $10 | $3.60 |
| Lunch | $24 | $9.52 |
| Dinner | $32 | $12.80 |
Beverage costs and prices are the same for group guests and transients.
The average beverage price is $6.00 and the average beverage cost is 29%.
The organizer believes that 70% of the group members will purchase one beverage per day.
The beverage capture rate of transient guests is 40%.
What is the Profit difference of Food Department between group & transient guests? (Recommend understand full displacement analysis)
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