Question: Q1. Answer this question based on the following information. The Pullman Hotel has 300 rooms. The average transient rate in April is $145. The variable

Q1. Answer this question based on the following information.

The Pullman Hotel has 300 rooms. The average transient rate in April is $145.

The variable room cost is $15 (per room).

The Pullman Hotel is also paying a royalty fee of 4% and a marketing fee of 3% of room revenue.

The business student alumni association at WSU plans a reunion.

The group requests single rooms for $70 per room night, meals (breakfast $10, lunch $24, dinner $32), and other services for a 3-day (2 night) event from April 10 to April 12.

The following is the groups request:

Date

Rooms

Breakfast

Lunch

Dinner

Meeting room

April 10

85

85

0

85

-----

April 11

80

80

0

0

$400

April 12

75

75

50

0

$400

Total

240

240

50

85

$800

The forecasted occupancy of the hotel for the days in question is as follows:

April 10

April 11

April 12

255

265

210

This means that the hotel will have to displace some of the forecasted transient demand.

The hotels capture rate (% of transient guests purchasing a meal) and other relevant data per meal period for transient guests in April are as follows:

Meal

Price

Food cost %

Transient capture %

Breakfast

$12

30%

70%

Lunch

$28

34%

20%

Dinner

$40

32%

40%

The group meals have the same food costs per item as the transients but are sold at discounted price:

Meal

Price

Food cost

Breakfast

$10

$3.60

Lunch

$24

$9.52

Dinner

$32

$12.80

Beverage costs and prices are the same for group guests and transients.

The average beverage price is $6.00 and the average beverage cost is 29%.

The organizer believes that 70% of the group members will purchase one beverage per day.

The beverage capture rate of transient guests is 40%.

What is the Profit difference of Food Department between group & transient guests? (Recommend understand full displacement analysis)

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