Question: Q1 Critically evaluate the stage-gate model as a tool in managing new product development. Discuss how the stage-gate approach is adapting to meet todays challenging

Q1 Critically evaluate the stage-gate model as a tool in managing new product development. Discuss how the stage-gate approach is adapting to meet todays challenging innovation environment. Illustrate your answer with examples.

Q2 Successful new product / service development only requires firms to focus on achieving functional performance superiority over their rivals. Critically evaluate this statement with reference to the Customer Jobs to be Done framework.

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