Q.1 Does your gender determine the perfume you buy or the mobile back cover you purchase? Do
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Q.1 Does your gender determine the perfume you buy or the mobile back cover you purchase? Do we conform to the cultural expectations of our gender?
Q.2 Are the forces that drive people to buy products always straightforward? Can an emotional response elicit a purchase? Do a person's values determine her/his choice of product?
Related Book For
Social Statistics for a Diverse Society
ISBN: 978-1483333540
7th edition
Authors: Chava Frankfort-Nachmias, Anna Leon-Guerrero
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