Question: Q1: Explain your cognitive, affective, and conative components for a food category such as oranges or pork. Explain how marketers could change the components. Q2:

Q1: Explain your cognitive, affective, and conative components for a food category such as oranges or pork. Explain how marketers could change the components. Q2: Identify and explain the six tools of influence that were identified by Robert Cialdini. Q3: Explain the significance of the theory of psychological reactance. Q4: Write a description of the elaboration likelihood model and discuss the implications of this model on marketing communications. Q5: Explain how the concept of click-whirr behavior applies to consumers. Q6: Explain why physical attractiveness and similarity are important.

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