Q1. How can companies use social media to do sentiment analysis? Describe the process.

Give an example of a company that uses sentiment analysis to enhance relationships with customers.

Q2. Describe some applications of crowdsourcing (e.g., crowdfunding)

- Why may people become willing to participate in crowdsourcing projects? What benefits may they get?

Q3. Find and describe some companies that use influencer marketing. Do you have enough evidence that this strategy has improved the sales of the companies?

Q4. Find one company that uses "Being outrageous" in its social media strategy.

Q5. Nokia was very successful in the handphone market.

• Nokia's market share was very high compared to Apple and Samsung.
• Look at the market share now. Where is Nokia in terms of market share?
• What happened to the Nokia H/P business?
• Why Nokia lost its high market share?
• If you were the CEO of Nokia, what would you do to come back?
• What did you learn from this?
• Analyze your reasons.

Q6. If you wanted to use ONLY one of the seven building blocks of SM to increase your sales during the pandemic, which one would be your choice? Why?

Q7. What is the primary Social Media Strategy of Starbucks? Describe it.