Q1. How difficult a challenge did Welch face in 1981? How effectively did he take charge? How?(15 marks)

Q2. Entering the 1990's how has Welch's view of his long-term objectives for GE Changed? (15 marks)(10 marks)

Q-3. By the early 1990's, most conglomerates and unrelated diversified companies were being broken up. How did GE escape? Are Welch and his team adding value to GE's highly diversified portfolio?(15 marks)

Q-4. As we follow Welch's continuing initiatives- Six Sigma, A players, e-business- what patterns do you see in his approach to implementing change over his 20-year tenure?(10 marks)