Q1.

1. If a segmentation does not meet the _____________________________ criterion, there is no benefit in developing unique strategies for each segment because there are no meaningful differences across segments in what consumers are interested in.

   		responsiveness
   		causality
   		accessibility
   		accountability
   		substantiality

Q2.

1. Many young people find minivans to be boring or "un-cool." If Chrysler would like its Town and Country minivan to appeal to young couples, it would probably need to ____________________________ the brand.

   		resegment
   		reposition
   		repurposing
   		reframe
   		untarget