Question: The segmentation criterion _____________________________ relates to the amount of differences across segments in what consumers are interested in or how they would react to marketing

The segmentation criterion _____________________________ relates to the amount of differences across segments in what consumers are interested in or how they would react to marketing activities. If there are no such differences between groups, it is not meaningful to develop unique strategies for each group.

		accessibility
		stratification
		responsiveness
		substantiality
		degree of definition

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