Q1. In 2010 google stated that its search algorithms use links shared on fb & twitter for categorising websites. what conclusion can be drawn from this sentence?

1. SEO and SMM must work in parallel.
2. SEO is the only way to improve the ranking of a website
3. Linking website through social media is the only way to improve the ranking of a website
4. Online marketers must only share links of facebook and twitter on their website

Q2. If you are increasing website traffic by displaying advertisement of a company on search engine results page, what type of traffic are you generating?

1. organic traffic
2. paid traffic
3. inorganic traffic
4. generic traffic

Q3. which of the following can be defined as a software that takes input from a user interface, processes input from backend and then generates result?

1. web server
2. browser
3. search engine
4. website

Q4. How does social media platform allow businesses to crete a long-term relationship with the customers?

1. users can endorse products and services on social media platforms
2. interested customers are targeted through social media
3. feedback from customers is received easily and quickly on social media
4. social media marketing is affordable

Q5. where is the website hosted which makes it accessible for users through internet?

1. webspace
2. web server
3. domain name space
4. browser

Q6. Haini owns a bakery shop and wants to increase her customers. Which of the following techniques can be followed by her?

1. distribute pamplets
2. promote her services on social media platforms
3. set up more than one branch of bakery shop
4. use traditional methods to promote services