Question: Q1: Is it a problem that consumers have too many choices? Would it be better to have less choices? How does it affect consumer decision-making?

Q1: Is it a problem that consumers have too many choices? Would it be better to have less choices? How does it affect consumer decision-making?

Q2: What exposure have you had to family decisions made in your own family? Can you see the patterns discussed in the chapter in those decisions? Give an example.

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