Question: Q1. Please read the case, Pricing the EpiPen: This is Going to Sting, from your online course packet, and answer the following questions. You need

 Q1. Please read the case, \"Pricing the EpiPen: This is Going

Q1. Please read the case, \"Pricing the EpiPen: This is Going to Sting,\" from your online course packet, and answer the following questions. You need to provide detailed explanation to justify your answer. I encourage you to use bullet point format to explain your answers. (a) (3 points) EpiPen in the US is much more expensive than other countries. Why does the public in the US so upset about the variation in prices across countries? (b) (3 points) What would happen if Mylan were forced to make its price uniform for all countries? How would the reaction vary across countries and why? (c) (9 points) What should Heather Bresch do to handle this public relation crisis? Explain your proposed solutions. What risks do you see with this plan of action

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!