Q1 S1: Formulate a specific, answerable research question.

1 Point Grading comment: You have been hired by Wsthof, a high-end kitchen and chefs knife maker based in Germany. Wsthof wants to engage in more data-driven insights, and want you to lead a research team to get a competitive edge in the cut-throat (no pun intended) kitchen supply world.

Your direct supervisor is giving you a substantial amount of freedom, but would like you create a research question that center around at least two of the following topics:

Who is buying Wsthof knives and why

How Wsthof knives are perceived as more or less effective than competitors products

How often people buy one Wsthof product and then come back for more

Whether Wsthof knives outlast competitors products

Formulate a specific and answerable research question that would work for this example.

Q2 S3: Conceptualize a key concept in a research project.

Conceptualize (define) all concepts that are ambiguous in your question.

Q3 S4: Operationalize a key concept in a research project.

Describe how you would operationalize (measure) each of these concepts.

Q4 S5: Construct and visualize a reasonable theoretical framework for a research project.

Finally, construct a concept map for a theoretical framework for this research project, using a diagram (with annotations, as necessary) to indicate expected direct relationships between concepts.

Upload an image of your diagram.

You can use an online tool, such as LucidChart or Miro or Google Jamboard.

Then download as an image (png or jpg format).

Or, you can draw on paper, take a photo, and upload that photo here.

Either way, please make sure your diagram and all the words on it are legible