Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement,...

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Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement, and biomedical services. One important activity is the collection of donated blood with the Red Cross receiving aver six milion volunteer blood donations a year. The high demand for blood, coupled with concerns about the safety of giving & of receiving blood & the hectic lives of potential donors, can make soliciting donations a challenge. How can you apply the marketing concept to this activity? Explain your answer. (10 marks) Q 2. P&G (Procter and Gamble) is changing the advertising strategy for its Pantene Pro-V shampoo/conditioners with the new TV campaign. Breaking away from using super-models, the commercials feature "everyday" young women with no professional modeling experience. The PRG idea is to use real people to prove that anyone can become the star of a Pantene commercial because everyone's hair has the potential to shine. Do you think that this switch in the advertising strategy of P&G to break away from super-models will improve the sales of Pantene Pro-V? Provide your reasons one way or the other. How will this ad campaign affects its brand image? (10 marks) 03. Super-spa changed its vision statement from "to be Pakistan's no. 1 retailer of personal care products, in terms of consumer perception, market share, and profitability to "to be the customer's favorite, up-to-the-minute health and beauty shop, loved for its value, choice friendliness, and fun" to give its employees, customers and suppliers a clear understanding of what the firm is trying to do in the business. Evaluate this change in terms of its ability to be a touchable" statement, which appeals to the individual employees and customers. Discuss how the change helps in moving Super spa towards its mission (10 marks) 04 Walk into lcebar's trozen yogurt store, and you u" gi a warm hello from a server, who will encourage you to try all four of the company s Ho gurt flavors The serveer mieht aken describe the organic milk used to make the yogurt and talk about the all-natural ingredients that go into the premium dark chocolate, mango, pomegrante, and blueberry desserts. What you won't get is a hard sell If you look as if you want to be left alone you will be Staffers are told to put themselves in customers shoes, to interact and be pieasant, but never to nag Although after tasting the yogurt and hearing about how healthy it i you re certanly more likely to make a purchase All of the staffers are former cstomers who are passionate about cebar's yoqurt Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement, and biomedical services. One important activity is the collection of donated blood with the Red Cross receiving aver six milion volunteer blood donations a year. The high demand for blood, coupled with concerns about the safety of giving & of receiving blood & the hectic lives of potential donors, can make soliciting donations a challenge. How can you apply the marketing concept to this activity? Explain your answer. (10 marks) Q 2. P&G (Procter and Gamble) is changing the advertising strategy for its Pantene Pro-V shampoo/conditioners with the new TV campaign. Breaking away from using super-models, the commercials feature "everyday" young women with no professional modeling experience. The PRG idea is to use real people to prove that anyone can become the star of a Pantene commercial because everyone's hair has the potential to shine. Do you think that this switch in the advertising strategy of P&G to break away from super-models will improve the sales of Pantene Pro-V? Provide your reasons one way or the other. How will this ad campaign affects its brand image? (10 marks) 03. Super-spa changed its vision statement from "to be Pakistan's no. 1 retailer of personal care products, in terms of consumer perception, market share, and profitability to "to be the customer's favorite, up-to-the-minute health and beauty shop, loved for its value, choice friendliness, and fun" to give its employees, customers and suppliers a clear understanding of what the firm is trying to do in the business. Evaluate this change in terms of its ability to be a touchable" statement, which appeals to the individual employees and customers. Discuss how the change helps in moving Super spa towards its mission (10 marks) 04 Walk into lcebar's trozen yogurt store, and you u" gi a warm hello from a server, who will encourage you to try all four of the company s Ho gurt flavors The serveer mieht aken describe the organic milk used to make the yogurt and talk about the all-natural ingredients that go into the premium dark chocolate, mango, pomegrante, and blueberry desserts. What you won't get is a hard sell If you look as if you want to be left alone you will be Staffers are told to put themselves in customers shoes, to interact and be pieasant, but never to nag Although after tasting the yogurt and hearing about how healthy it i you re certanly more likely to make a purchase All of the staffers are former cstomers who are passionate about cebar's yoqurt

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1 Societal marketing concept focus more on buyers need and their interest and also on societal interest At the same time the interest of the company is also put into consideration The organization mus... View the full answer