Q1. Use approruate charts to visualize the data. Summarize the data frequency distributions and histograms for numerical variables, cross tabulations and other appropriate applications of Pivot Tables to break down the data develop useful insights.

Q2. Summarize the numerical data using descriptive statistics measures. Find proportions for categorical variables, and examine correlations, and use pivot tables as approriate to compare average values.

Case: Drout Advertising Research Project Jamie Duur is interested in perceptions of gender stereo types within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and lon services, as well as the perceived benefits of empowerment advertising. Gender Mereotypes specifically me cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, fre- quently exploiting specific pender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful and physically flawless, occupying small amounts of physi cal space that generally exploit their sexuality, men as strong and masculine with chiseled physical bodies, occupying Targe amounts of physical space to maintain their masculin- ity and power. In contrast, empowerment advertising stral egies negale gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding con sumer proeptions of these advertising strategies Jamie conducted a survey using the following questionnaire 1. What is your gender? Male Female $50,000 to $60,000 $60,000 to $70,000 $70,000 to $80,000 SRO,000 to $90,000 390,000 to $110,000 5110,000 to $130,000 $130,000 to