Question: Q1: What is cutting through the clutter? Give two examples of how this concept has been applied in the market. Q2: Marketers have targeted all

Q1: What is cutting through the clutter? Give two examples of how this concept has been applied in the market.

Q2: Marketers have targeted all of our senses in their attempt to reach consumers. Can you give any personal examples of how marketers have used vision, smell, sound, touch, and taste to enhance your perception of their offerings? Please provide a specific example in each sensory input.

Q3: What are the characteristics of short-term memory? How could marketers use short-term memory to market more effectively to consumers?

Q4: Describe Pavlovs theory of classical conditioning in term of consumer behavior? Give two personal examples of Pavlovs theory that you experienced.

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