Question: Q1. What is the difference between emic and etic analysis? Explain with examples how these analyses can be used in marketing research. Q2. What is

Q1. What is the difference between emic and etic analysis? Explain with examples how these analyses can be used in marketing research.

Q2. What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?

Q3. What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.

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