Question: Q1. Why does the statistical significance matter? Would your analysis and recommendations to Dillard's be different if the difference is not statistically significant? Q2. If

Q1. Why does the statistical significance matter? Would your analysis and recommendations to Dillard's be different if the difference is not statistically significant?

Q2. If the difference is statistically significant, how would you display the results visually to Dillard's?

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