Question: Q-1 Why is a single segmentation base insufficient? Support your logic with a suitable marketing example. Q-2 Why is segmentation by age or by gender
Q-1 Why is a single segmentation base insufficient? Support your logic with a suitable marketing example.
Q-2 Why is segmentation by age or by gender unreliable?Discuss any such example and also suggest what will be your strategy in such a case.
Q-3 Discuss any two challenges/problems in segmenting global markets? And suggest any strategy to tackle at least one such problem.
Please answer this questions as soon as possible.
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