Question: Q2. (A) Using the example of purchasing a luxury watch (such as Rolex, Tag Heur, Cartier, Omega) describe how perception can influence consumer behaviour. (B)

Q2. (A) Using the example of purchasing a luxury

Q2. (A) Using the example of purchasing a luxury watch (such as Rolex, Tag Heur, Cartier, Omega) describe how perception can influence consumer behaviour. (B) Using the example of purchasing a luxury watch (such as Rolex, Tag Heur, Cartier, Omega) to discuss high involvement purchases

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