Question: Q2. Chop & Fry is a medium sized restaurant offering barbeque menu for its customer in Gulshan-e-Iqbal. During the past 5 years the firm has

Q2. Chop & Fry is a medium sized restaurant offering barbeque menu for its customer in Gulshan-e-Iqbal. During the past 5 years the firm has seen ups and downs due to government crackdown on encroachments and added pressure of COVID-19 pandemic lockdowns. Despite various hurdles business has grown with annual revenue increase from 500K at the time of inception to 2.5 million in the current year. Workforce and capacity has increased over the years. Now the management is interested in expanding by adding more outlets. To ensure that the current management plans are viable, you as a consultant have been asked to advice. Develop a TOWS matrix in light of learnt concepts during course sessions. (Word limit 150 to 200 words) 08 marks

Strategic Management

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