Question: Q2. Discuss any THREE (3) differences between traditional media and new media with examples. In addition to that, suggest any TWO (2) suitable personality traits

Q2. Discuss any THREE (3) differences between "traditional media" and "new media" with examples. In addition to that, suggest any TWO (2) suitable personality traits that marketers may be targeting with their concept of "narrowcasting and addressable advertising". Provide clear justification to support your answers. (15 marks) 590 WORD

MARKING RUBRIC: Theories and clear examples must be provided.

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