Q.2. Instructions: Below is the small case given. Read the case and answer questions at the end. Copy paste will result in serious deduction of marks. (10 marks) Martin Incorp. was a company carrying on business in cosmetics and perfumes. It was not following the marketing concept and was catering to a target market which was using its products. In other words, it only concentrated on what it would make. Employees in the organization were self centered and were not willing to cooperate each other in the task. The result was that only few members were dominating the task and others were left struggling. It was later joined by Mr. Ash, a marketing graduate. He decided to bring some new changes in the system. He announced meeting with all the employees. He formed two groups and each were allocated with the task. The first group was asked to finish the task on deadline no matter how they achieve this. The other task were given some operating procedures to follow and complete the task. After few days many employees were found confused and had no clue on how to work. They were hesitant to discuss the problem with Mr.Ash as they perceived him to be rigid manager. The assistant manager and the product manager were not very happy with the changes, and thought that although an effort has been made in the right direction, some important factors had been neglected. 1. In the above scenario what environmental problems are neglected? Discuss 2. Which type of culture were reflected before the joning of Mr Ash? 3. Which type of organizational culture Mr Ash tried to create? Justify 4. What Ethical problems Mr Ash has? Do you think he was on the right direction or not. Justify 5. What would have been your strategy on the above scenario