Question: Q2) Segmenting and Targeting Markets (3 marks) a) What is the criteria for effective segmentation? b) Explain any 3 bases for market segmentation. c) What

Q2) Segmenting and Targeting Markets (3 marks) a) What is the criteria for effective segmentation? b) Explain any 3 bases for market segmentation. c) What is product positioning

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Q2) Segmenting and Targeting Markets ? a) What is the criteria for effective segmentation? b) Explain any 3 bases for market segmentation. c) What is product positioning?

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