Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.

Attributes	Importance	Proton-SAGA	Honda - CITY	Toyota - Yaris
Comfort
Value for money
Styling
Road-Safety
Drive
Engine
Durability
Maintenance	Also explain how you can utilize this data to change consumers’ attitude towards the brand?

Answer rating: 100% (QA)

solution Attributes Importance ProtonSAGA Honda CITY Toyota Yaris Comfort 10 9 7 9 Value for money 1... View the full answer