Question: Q.3. (a) Pearl Continental (PC), an upscale hotels chain operating in Pakistan, introduced Hotel one by PC to offer the lowest price accommodation for its

Q.3. (a) Pearl Continental (PC), an upscale hotels chain operating in Pakistan, introduced Hotel one by PC to offer the lowest price accommodation for its customers! What brand development strategy is PC undertaking? Explain your answer. (2 marks) (b) One useful tool for identifying opportunities for brand development is the brand development strategies grid. Briefly discuss the choices available for PC, with at least two relevant examples in every quadrant of the brand development strategies grid. (4 marks)

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