Question: Q3. Marketers are responsible for preparing sales forecasts which are based on estimates of demand. If you become territory manager of Berger Paints Company

Q3. Marketers are responsible for preparing sales forecasts which are based on

Q3. Marketers are responsible for preparing sales forecasts which are based on estimates of demand. If you become territory manager of Berger Paints Company Pakistan, how would you estimate current demand for your products? What are the two major methods of assessing area market potential? Which one method will you use? And also provide justification for your choice.

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